2020 may not have gone entirely to plan (understatement of the century), but whatever else next year has in store for us we're absolutely certain that 2021 is going to be seriously major for some of our favourite labels.

 

How can we be so sure? 

 

While the end of a year often encourages us to look back over the previous twelve months, we think that there's something to be said for looking forward.

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As, it seems, do the team at Global fashion search platform, Lyst, who - having reviewed the searches, views and sales of 100 million shoppers - dedicated a large proportion of their annual 'Year in Review' to a prospective look at 2021.

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Keen to get ahead of the game? Here is where the sartorial stars are heading for 2021...

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1. PARIS GEORGIA

 

Search Volume: +25% over the last six months

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Founded in 2015 by friends Paris Mitchell and Georgia Cherrie, New Zealand-based contemporary womenswear label, Paris Georgia, is known and loved by the fashion crowd for its simple, slip-like staples and devotion to the female silhouette. Utterly timeless in its design, this brand already counts the likes of Kendall Jenner, Rosie Huntington-Whiteley, Hailey Bieber and even Jacinda Ardern as big fans.