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Shopping for jeans is, without a doubt, one of the trickiest tasks a woman can undertake. Get it right and your life will be changed, but get it wrong and the consequences are disastrous (read: tears in the changing rooms/a strop as you lug 6743288 pairs back to the Post Office to be returned). So why do we continue to put ourselves through it?
In short: a good pair of jeans is a wardrobe staple. The stalwart backbone to your capsule wardrobe and as versatile as clothing comes. We urge you to rustle up a scenario when jeans *won't* be an appropriate outfit choice. (Okay, a wedding may be... or on the beach. But you get the picture). So, we thought we'd attempt to make your life easier and give you the lowdown on where to buy the best jeans for women for our slow return to normality. Because trust us when we say that we've worn, loved and hated our fair share of pairs over the years.
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What are our learnings? Finding a woman who is the same jeans size across all of their favourite brands is a rarity. Sizes can vary wildly depending on the store you're shopping in which is, for sure, disheartening. Our advice is to dismiss the numbers on the label and go for what you feel the most comfortable in.
We've also learned that there are so. Many. Styles. There are cult brands like Levis and Wrangler, plus high street stores, premium high street brands and luxury designers all cutting their denim in different ways. There are high-waisted jeans, skinny jeans, wide leg jeans and mom jeans. So how the *hell* can you narrow it down?
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Finally, you can look towards jeans trends for styling inspiration. Luckily, in 2021, we won't be seeing statement detailing, patchwork or the like. Instead, straight-legs, slightly faded blue denim washes and wide-leg baggier jeans will reign supreme. Basically, anything that's classic and really great fitting.
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